Quality vs. Brand

Can we choose any one option from above? Of course yes! and its totally depends on our perception. For example, if the consumer can afford any brand and has no issue regarding its price. Below are some points for explaining what matters to whom:

 

Economical standards:

The person who is capable to buy the certain products will always go for brands. Because, he/she believes the brand is the icon of the personality and brand always gives good quality of products. And, this perception is almost right, but not completely. Sometimes brands also fail to provide the good quality products and cannot survive in competition, because of the price war. And, that is why they compromise with their quality of service which can be missed by consumers.

Consumers who are from middle class and cannot afford expensive products they move to low price products. Then the thinking of person could be changed and it is off course that we change our thinking which is suitable for us. The person who buys low price/cost products thinks that there is no importance to brands because the same quality of products is being provided and non-branded companies.

Conclusion:

• Brands provide good quality.
• Quality makes brand

What do you say?