Friday, February 22, 2013

To display specific headings in pages in Header




Word 2010 and its previous versions support to customize header & footer content. Mostly header and footer are used to display the book title, author and other types of text which briefly explains the document. If you want to display the required heading of each page in header you can use Fields option from Word. Below steps are used to add required heading from the page:

1. On Insert tab click Header and click Edit Header option.
2. On Insert tab click Quick Parts.
3. Click Fields option. (Field dialog box displays)


4. Scroll down Field names and click StyleRef option. 
5. From Style name click required style (Heading 1). 
6. Click Ok.



Now look at the header it displays the heading 1 from the page and it varies based on the heading 1 created for each page.

Note:
If the page does not have Heading 1 then the previous page heading displays until the next heading 1 comes.

Monday, February 4, 2013

Quality vs. Brand



Can we choose any one option from above? Of course yes! and its totally depends on our perception. For example, if the consumer can afford any brand and has no issue regarding its price. Below are some points for explaining what matters to whom:

 

Economical standards:

The person who is capable to buy the certain products will always go for brands. Because, he/she believes the brand is the icon of the personality and brand always gives good quality of products. And, this perception is almost right, but not completely. Sometimes brands also fail to provide the good quality products and cannot survive in competition, because of the price war. And, that is why they compromise with their quality of service which can be missed by consumers.

Consumers who are from middle class and cannot afford expensive products they move to low price products. Then the thinking of person could be changed and it is off course that we change our thinking which is suitable for us. The person who buys low price/cost products thinks that there is no importance to brands because the same quality of products is being provided and non-branded companies.

Conclusion:

  • Brands provide good quality.
  • Quality makes brand
What do you say?